Every day, millions of people travel across Dubai’s metro network, connecting communities, businesses and destinations throughout the city. Among the stations serving this network is Garmin Metro Station, following Dubai’s Roads and Transport Authority (RTA) granting Garmin naming rights for a period of 10 years.
The development marks a significant milestone for AMIT Retail LLC, the sole distributor of Garmin in the UAE, strengthening the brand’s presence in one of Dubai’s prominent public transport landmarks.
Strengthening AMIT Retail’s Partnership with Garmin
The naming rights reflect AMIT Retail’s commitment to strengthening the presence of global brands in the UAE while creating new opportunities to connect with consumers through meaningful, everyday experiences.
With Garmin Metro Station now part of Dubai’s transport network, the brand’s visibility extends beyond traditional retail and advertising channels. Its presence within the daily journeys of Metro passengers creates opportunities to connect with residents, visitors and commuters across the city.
For AMIT Retail, this achievement highlights the role of strategic partnerships in expanding the reach of international brands and bringing their identities closer to the communities they serve.
AMIT Retail: Building Partnerships That Create Lasting Value
As Garmin’s sole distributor in the UAE, AMIT Retail plays an important role in bringing the brand’s products and technology to the local market. Securing the naming rights for Garmin Metro Station builds on this role, creating a new platform for brand presence and engagement.
The partnership reflects AMIT Retail’s focus on developing opportunities beyond traditional retail, connecting global brands with people in new and relevant ways. It also reflects AMIT International Group’s continued efforts to build strong partnerships, support business growth and contribute to the UAE’s dynamic commercial landscape.
By bringing Garmin into one of Dubai’s prominent public transport settings, AMIT Retail has helped establish a lasting connection between the brand and the everyday experiences of people across the city.
Supporting Dubai’s Vision for Collaboration
Dubai’s Metro Stations Naming Rights Initiative provides businesses with opportunities to establish a lasting presence across the city’s transport network. It demonstrates how public infrastructure can create commercial opportunities and encourage collaboration between the public and private sectors.
Commenting on Garmin’s participation, Abdul Mohsen Kalbat, CEO of RTA’s Rail Agency, said: “Garmin’s joining to the Dubai Metro Station Naming Rights Initiative reaffirms its success in attracting leading brands from a diverse range of business sectors in the local market.”
His remarks highlight the initiative’s continued role in attracting international brands and creating opportunities for businesses to connect with local audiences through Dubai’s transport network.
A Milestone for AMIT Retail and Garmin
The naming rights mark an important milestone for AMIT Retail, Garmin and Dubai’s evolving commercial landscape. The 10-year term establishes a long-term presence for Garmin within the city’s transport network.
For AMIT Retail and AMIT International Group, this achievement demonstrates how strategic partnerships can create opportunities for brand growth, strengthen market presence and build lasting connections with the UAE community.