Riyadh, Saudi Arabia | 27 August 2026
Garmin has reached a significant milestone in Saudi Arabia with the opening of its first store in Riyadh, located at U-Walk, one of the capital’s prominent lifestyle destinations. Opened by AMIT Trading Co., the authorised distributor of Garmin in Saudi Arabia, the new store brings Garmin’s range of smartwatches, fitness technology and outdoor products closer to customers in the Kingdom.
The opening marks an important step in Garmin’s retail expansion, offering customers in Riyadh a dedicated space to explore the brand’s latest innovations, experience products first-hand and receive personalised guidance.
A New Destination for Garmin Enthusiasts in Riyadh
Designed to deliver an engaging shopping experience, the new Garmin store at U-Walk brings together technology, performance and lifestyle under one roof.
Customers can explore a wide selection of Garmin products across fitness, running, outdoor adventure and everyday wellness. The store features dedicated product displays, allowing visitors to experience devices, compare specifications and find products suited to their individual needs.
From the CIRQA Smart Band and Garmin’s advanced multisport smartwatches to the premium MARQ collection, the store caters to a broad audience, including fitness enthusiasts, professional athletes, outdoor adventurers and customers looking to embrace a more active lifestyle.
With this new location, Garmin aims to make its technology more accessible while strengthening its connection with the growing fitness and sports community in Riyadh.
A Grand Opening Celebrating Innovation and Growth
The official opening on 27 August 2026 brought together AMIT International Group leadership, retail partners, media representatives and content creators to celebrate this important milestone.
The evening began with the official store opening ceremony, followed by an exclusive walkthrough of the retail space, where guests explored Garmin’s latest products and experienced the store’s interactive displays.
Adding to the occasion was the Saudi market introduction of the Garmin fēnix 9 and fēnix 9 Pro, bringing two new additions to Garmin’s flagship multisport GPS smartwatch range to customers in Riyadh.
The celebration continued with guest interactions, hospitality and live music, creating a memorable evening that marked the beginning of Garmin’s new retail journey in the capital.
Introducing the Garmin fēnix 9 Series
Coinciding with the store opening, Garmin introduced the fēnix 9 and fēnix 9 Pro to the Saudi market.
Designed for athletes, outdoor enthusiasts and adventurers, the fēnix collection represents Garmin’s commitment to combining advanced performance technology with everyday versatility.
Visitors attending the launch had the opportunity to explore the new smartwatches first-hand, making the Riyadh store a destination for customers looking to discover Garmin’s latest wearable technology.
A Successful Launch with Strong Regional Engagement
The Riyadh store opening received an encouraging response from customers, media and the wider digital community.
The event secured 37 media placements across 26 Arabic and English publications in Saudi Arabia and the UAE, extending awareness of Garmin’s newest retail destination.
Twelve content creators also attended the opening, sharing their experiences across TikTok and Instagram. Their coverage generated over 1.5 million views and more than 36,000 interactions, introducing the new store to a wider audience across the region.
The positive response was reflected inside the store as well, with the Garmin CIRQA Smart Band emerging as the leading seller on opening day.
Together, these results reflect strong interest in Garmin’s product portfolio and an encouraging beginning for its first Riyadh retail location.
Strengthening Garmin’s Presence in Saudi Arabia
The opening of Garmin’s U-Walk store represents more than a retail expansion. It is a step towards building stronger relationships with customers and supporting the Kingdom’s growing interest in sports, fitness and active lifestyles.
Through AMIT Trading Co., Garmin continues to expand its reach in Saudi Arabia, bringing innovative technology and dedicated customer experiences to the market.
Looking ahead, the Riyadh store is positioned to become a destination for new product introductions, community engagement and brand experiences, further connecting Garmin with customers throughout the capital.
Visit the new Garmin store at U-Walk, Riyadh, and explore Garmin’s latest range of smartwatches, fitness technology and outdoor innovations.